In psychology, associative memory is defined as the ability to learn and remember the relationship between unrelated items. This would include, for example, remembering the name of someone or the aroma of a particular perfume. This type of memory deals specifically with the relationship between these different objects or concepts. A normal associative memory task involves testing participants on their recall of pairs of unrelated items, such as face-name pairs. Associative memory is a declarative memory structure and episodically based. Two important processes for learning associations, and thus forming associative memories, are operant conditioning and classical conditioning. Operant conditioning refers to a type of learning where behavior is controlled by environmental factors that influence the behavior of the subject in subsequent instances of the stimuli. In contrast, classical conditioning is when a response is conditioned to an unrelated stimulus. The neuroanatomical structures that govern associative memory are found in the medial temporal lobe and functionally connected cortical areas. The main locations are the hippocampus and its surrounding structures of the entorhinal, perirhinal, and parahippocampal cortices. More recently, the parietal-hippocampal network has been identified as a key circuit for associative memory Humans with large medial temporal lobe lesions have shown to have impairments in recognition memory for different types of stimuli. The hippocampus has also shown to be the main location for memory consolidation, especially related to episodic memory. The inputs from these unrelated stimuli are collected in this location and the actual synaptic connections are made and strengthened. Additionally, involvement from the prefrontal cortex, frontal motor areas, and the striatum has been shown in the formation of associative memories. Associative memory is not considered to be localized to a single circuit, with different types of subsets of associative memory utilizing different circuitry.

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