Concept

Advertising media selection

Publications associées (11)

Protecting privacy through metadata analysis

Although encryption hides the content of communications from third parties, metadata, i.e., the information attached to the content (such as the size or timing of communication) can be a rich source of details and context. In this dissertation, we demonstr ...

EPFL2022

Internet advertising to recruit respondents for a web-based survey on the mobility of teenagers. Effectiveness in five European countries

Emmanuel Pierre Jean Ravalet, Antoine Lohou

To study mobility behaviours and images of transport modes of teenagers in Europe, we organized a web-based survey in 2016. The population concerned is composed of teenagers (14-17 years old) living in five European countries (France, Germany, Great-Britai ...

2017

MyAdChoices: Bringing Transparency and Control to Online Advertising

Jagdish Prasad Achara

The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy andWeb usability. As a reaction to these concerns, we have witnessed the emergence of a myriad of ad-blockin ...

Assoc Computing Machinery2017

Policy packaging in support of absolute decoupling – a conceptual model

Global resource consumption has seen marked increases in the last century, in particular since the 1950s. In transforming these materials into products, food, infrastructure and energy functions for mobility and housing, significant environmental impacts a ...

A World Resources Forum Production, PSI2017

Scalable Collaborative Bayesian Preference Learning

Matthias Seeger, Mohammad Emtiyaz Khan, Young Jun Ko

Learning about users’ utilities from preference, discrete choice or implicit feedback data is of integral importance in e-commerce, targeted advertising and web search. Due to the sparsity and diffuse nature of data, Bayesian approaches hold much promise, ...

2014

Frequency capping in online advertising

Moran Feldman

We study the following online problem. There are n advertisers. Each advertiser has a total demand and a value for each supply unit. Supply units arrive one by one in an online fashion, and must be allocated to an agent immediately. Each unit is associated ...

Springer2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

An Expressive Mechanism for Auctions on the Web

Monika Henzinger, Ingmar Weber, Paul David Dütting

Auctions are widely used on the Web. Applications range from internet advertising to platforms such as eBay. In most of these applications the auctions in use are single/multi-item auctions with unit demand. The main drawback of standard mechanisms for thi ...

2011

Integrity of the Web Content: The Case of Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Online advertising is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream f ...

2010

Graph Chatbot

Chattez avec Graph Search

Posez n’importe quelle question sur les cours, conférences, exercices, recherches, actualités, etc. de l’EPFL ou essayez les exemples de questions ci-dessous.

AVERTISSEMENT : Le chatbot Graph n'est pas programmé pour fournir des réponses explicites ou catégoriques à vos questions. Il transforme plutôt vos questions en demandes API qui sont distribuées aux différents services informatiques officiellement administrés par l'EPFL. Son but est uniquement de collecter et de recommander des références pertinentes à des contenus que vous pouvez explorer pour vous aider à répondre à vos questions.

Connectez-vous pour utiliser Chat avec Graph Search