Mongabay

Mongabay (mongabay.com) is a conservation news web portal that reports on environmental science, energy, and green design, and features extensive information on tropical rainforests, including pictures and deforestation statistics for countries of the world. It was founded in 1999 by economist Rhett Ayers Butler in order to increase "interest in and appreciation of wildlands and wildlife, while examining the impact of emerging local and global trends in technology, economics, and finance on conservation and development". In recent years, to complement its US-based team, Mongabay has opened bureaus in Indonesia, Latin America, and India, reporting daily in Indonesian, Spanish, and English respectively. Mongabay's reporting is available in nine languages. In an interview with Conjour, Butler said his passion for rainforests drove him to start Mongabay: "I was intrigued by the complexity of these ecosystems and how every species seemed to play a part. As I became more passionate about rainforests, I grew more concerned about their fate, including the threats they face." The founder of the website explains that "mongabay" originated from an anglicized spelling and pronunciation of Nosy Mangabe, an island off the coast of Madagascar. He goes on to note that it is best known as "a preserve for the aye-aye, a rare and unusual lemur famous for its bizarre appearance". Mongabay.com is independent and unaffiliated with any organization. The site has been used as an information source by CNN, CBS, the Discovery Channel, NBC, UPI, Yahoo!, and other such outlets. All of Mongabay's content is free to access on its site, thanks to the volumes of visitors per month - as of January 2008, 2.5 million. In 2008, Butler said that the traffic brought the site $15,000 to$18,000 a month from AdSense, but the decline in advertising revenue across the environmental media sector after the financial crisis, sharply reduced the site's income. In 2012, Butler launched mongabay.