Concept

James Aloysius Farley

Résumé
James Aloysius Farley (May 30, 1888 – June 9, 1976) was an American politician and Knight of Malta who simultaneously served as chairman of the New York State Democratic Committee, chairman of the Democratic National Committee, and Postmaster General under President Franklin Roosevelt, whose gubernatorial and presidential campaigns were run by Farley. Farley was commonly referred to as a political kingmaker, as he was responsible for Roosevelt's rise to the presidency. He was the campaign manager for New York State politician Alfred E. Smith's 1922 gubernatorial campaign and Roosevelt's 1928 and 1930 gubernatorial campaigns as well as Roosevelt's presidential campaigns of 1932 and 1936. Farley predicted large landslides in both, and revolutionized the use of polling data. He was also a business executive and dignitary. Farley was responsible for pulling together the New Deal Coalition of Catholics, labor unions, African Americans, and farmers. Both he and the administration's patronage machine over which he presided helped to fuel the social and infrastructure programs of the New Deal. He handled most mid-level and lower-level appointments, in consultation with state and local Democratic organizations. He opposed Roosevelt for breaking the two-term tradition of the presidency; the two broke on that issue in 1940. As of 1942, Farley was considered the supreme Democratic Party boss of New York. As dignitary, Farley helped to normalize diplomatic relations with the Holy See, and in 1933 he was the first high-ranking government official to travel to Rome, where he had an audience with Pope Pius XI and dinner with Cardinal Pacelli (future Pope Pius XII). In business, Farley guided and remained at the helm of Coca Cola International as chairman for over 30 years, and was responsible for the company's global expansion as a quasi-government agency in World War II. Coca-Cola ("Coke"), shipped with food and ammunition as a "war priority item", was used as a boost to the morale and energy levels of the fighting men, in a deal that spread Coke's market worldwide at government expense.
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