Concept

Hafner Manufacturing Company

Résumé
The Hafner Manufacturing Company was a maker of tinplate clockwork-powered O gauge toy trains, based in Chicago, Illinois, from 1914 to 1951. It was formed when its founder, William Frederick Hafner, a co-founder of American Flyer, left the company in favor of creating his own company. The reasons for Hafner departing American Flyer, the company he helped found, are lost to history. In the book Greenberg's Guide to American Flyer Prewar O Gauge, author Alan R. Schuweiler cites three possibilities: Hafner may not have known what official position he held in the company, he may have sought a larger share of the company, and he may have been passed over in favor of his co-founder's son, William Ogden Coleman, Jr. During its peak periods, it employed as many as 150 people. While Hafner was able to quickly gain distribution from catalog retailer G. Sommers & Co., it never received the widespread distribution of the so-called "Big Four" of American Flyer, Lionel, Dorfan, and Ives. The early Hafner trains bore the Overland Flyer brand and closely resembled competing offerings from American Flyer. As late as 1917 a car appeared in American Flyer's product line that closely resembled a Hafner design. This suggests the two companies worked together in their early days, or that one or both companies copied designs from the other. Since American Flyer was known to have purchased rolling stock from German competitor Bing, it is possible that American Flyer also purchased from Hafner, or vice versa. Unlike most its competitors, not including Marx, Hafner survived the Great Depression without making significant changes to its product line, since it always specialized in inexpensive train sets that sold for US$3 or less. World War II proved a greater challenge. Since toy production was prohibited after 1942, toy companies had to adapt. While Marx, Lionel and the A. C. Gilbert Company were able to secure government contracts to manufacture items with military applications, Hafner lacked the tooling and manufacturing expertise to do the same.
À propos de ce résultat
Cette page est générée automatiquement et peut contenir des informations qui ne sont pas correctes, complètes, à jour ou pertinentes par rapport à votre recherche. Il en va de même pour toutes les autres pages de ce site. Veillez à vérifier les informations auprès des sources officielles de l'EPFL.