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Concept
Old media
Résumé
Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.
Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience. By definition, it is often dichotomized with New media, more often computer technologies that are interactive and comparatively decentralized; they enable people to telecommunicate with one another, due to their mass use and availability, namely through internet.
Old Media companies have diminished in the last decade with the changing media landscape, namely the modern reliance on streaming and digitization of what was once analog, and the advent of simple worldwide connection and mass conversation. Old media, or "legacy media" conglomerates include Disney, Warner Media, ViacomCBS, Bertelsmann Publishers, and NewsCorp., owners of Fox news and entertainment, and span from books to audio to visual media. These conglomerates are often owned and inherited between families, such as the Murdochs of NewsCorp. Due to traditional media's heavy use in economics and political structures, it remains current regardless of New Media's emergence.
The advent of new communication technology (NCT) has brought forth a set of opportunities and challenges for conventional media. The presence of new media and the Internet in particular, has posed a challenge to conventional media, especially the printed newspaper. The new media have also affected the way newspapers get and circulate their news. Since 1999, almost 90% of daily newspapers in the United States have been actively using online technologies to search for articles and most of them also create their own news websites to reach new markets.
The challenges faced by old media, especially newspapers, has to do with the combination of the global economic crisis, dwindling readership and advertising dollars, and the inability of newspapers to monetize their online efforts.
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Concepts associés (4)
Média mainstream
L’anglicisme média mainstream est un terme utilisé pour désigner collectivement les divers grands médias de masse qui influencent un grand nombre de personnes et qui reflètent et façonnent les courants de pensée dominants. Le terme est utilisé pour contraster avec les médias alternatifs qui peuvent contenir un contenu avec une pensée plus dissidente en contradiction avec les vues dominantes des sources traditionnelles. Les expressions grand média et média traditionnel sont aussi utilisées.
New media
New media are communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education. The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools such as blogs, wikis, online social networking, virtual worlds, and other social media platforms.
Médias de masse
Les médias de masse (francisation de l'mass media) sont l'ensemble des moyens de diffusion de masse de l'information, de la publicité et de la culture, ils sont capables d'atteindre et d'influencer un large public. Les principaux moyens de communication de masse sont la presse, l'affiche, le cinéma, la radiodiffusion, la télévision et plus récemment l'internet. Le terme média est souvent utilisé comme une abréviation de mass media (ou médias de masse). 240px|vignette|redresse| Un présentateur radio à Leipzig en 1948 (photo de Roger Rössing).