Concept

Marketing direct

Publications associées (31)

Aesthetisation of the counter-culture

By showing two images of wall-covering tiles, both existing at Metelkova Mesto, in Ljubljana, the process of the "aesthetisation of the counter-culture" is shown visually: on one hand, the aesthetics of recycling (grassroots, DiY), on the other hand, the r ...

2014

Associations among Household Characteristics, Vehicle Characteristics and Emissions Failures: An Application of Targeted Marketing Data

Michel Bierlaire, Stefan Yves Gabriel Binder

Many U.S. cities use vehicle emissions testing programs to improve air quality by identifying gross polluting vehicles and requiring their owners to make emissions-related repairs. All vehicles that meet certain criteria must pass an emissions test as part ...

Pergamon-Elsevier Science Ltd2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

Launch Hard or Go Home! Predicting the Success of Kickstarter Campaigns

Patrick Thiran, Matthias Grossglauser, Vincent Etter

Crowdfunding websites such as Kickstarter are becoming increasingly popular, allowing project creators to raise hundreds of millions of dollars every year. However, only one out of two Kickstarter campaigns reaches its funding goal and is successful. It is ...

ACM2013

Adaptive Personalized Privacy in Participatory Sensing

Karl Aberer, Jean-Pierre Hubaux, Rammohan Narendula, Berker Agir

The participatory sensing paradigm has interesting applications, e.g. electrosmog/air-pollution monitoring, carbon footprint estimation, etc., but raises serious privacy concerns. Existing static privacy-enabling approaches offer no privacy guarantees, whi ...

2012

A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity

Stéphane Lhuillery, Marcellus Bogers

We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...

Taylor & Francis2011

Vision-Based Scene Understanding with Sparsity Promoting Priors

Alexandre Massoud Alahi

Human beings are interested in understanding their environments and the dynamic content that fills their surroundings. For applications ranging from security to marketing, people have installed networks of cameras to capture the dynamic elements of scenes. ...

EPFL2011

Problèmes urbains, technologies et sociétés, des pistes à suivre

Jean-Claude Bolay

The city plays a major role in the dissemination of these technologies. Technological innovation is both the cause and effect of urban development, playing a decisive role in the structuring of cities but also representing a means of fulfilling emerging ne ...

2010

Demand Driven Employee Scheduling for Retail Outlets

Colin Neil Jones

This paper studies the problem of demand driven employee scheduling for direct-sales retail outlets. The demand for sales personnel during each half hour is predicted a week in advance based on previous recorded data and the problem of computing an optimal ...

2009

Towards Privacy-Friendly Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Modern web sites commonly interact with third-party domains to integrate advertisements and generate revenue from them. To improve the relevance of advertisement, online advertisers track user activities online with third- party cookies. However, excessive ...

2009

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