Fleetwood is a coastal town in the Borough of Wyre in Lancashire, England, at the northwest corner of the Fylde. It had a population of 25,939 at the 2011 census. Fleetwood acquired its modern character in the 1830s, when the principal landowner Peter Hesketh-Fleetwood, High Sheriff and MP, conceived an ambitious plan to re-develop the town to make it a busy seaport and railway spur. He commissioned the Victorian architect Decimus Burton to design a number of substantial civic buildings, including two lighthouses. Hesketh-Fleetwood's transport terminus schemes failed to materialise. The town expanded greatly in the first half of the 20th century with the growth of the fishing industry, and passenger ferries to the Isle of Man, to become a deep-sea fishing port. Decline of the fishing industry began in the 1960s, hastened by the Cod Wars with Iceland, though fish processing is still a major economic activity in Fleetwood. The town's most significant employer today is Lofthouse of Fleetwood, manufacturer of the lozenge Fisherman's Friend which is exported around the world. Ptolemy's Geographia in the 2nd century AD records a tribe known as the Setantii living in what is believed to be present-day West Lancashire, and a seaport built by the Romans called PORTVS SETANTIORVM ('the port of the Setantii') abutting Moricambe Aestuarium (presumably Morecambe Bay). There is also evidence of a Roman road running from Ribchester to Kirkham ( southeast of Fleetwood) which then makes a sharp turn to the northwest. Together, these suggest that Fleetwood may well have been the location of this Roman port. No direct evidence of the port has been found, but in 2007, an Iron Age settlement was discovered at Bourne Hill, just south of present-day Fleetwood, suggesting the area was populated in pre-Roman times. There is evidence that the eastern side of the River Wyre was occupied during the Danish invasions of the 9th and 10th centuries. By the time of the Domesday Book in 1086, the land on which Fleetwood now stands was part of the Hundred of Amounderness.