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Concept
Charles Wigoder
Résumé
Charles Wigoder (born 2 March 1960) is an English telecommunications entrepreneur, associated with building both Peoples Phone and Telecom Plus (The Utility Warehouse) into substantial and successful businesses.
The son of The Right Honourable Lord Wigoder, QC PC (his children are entitled to use The Honourable title), Wigoder studied accountancy and law at University of Kent.
Wigoder qualified as a chartered accountant with KPMG in 1984 and was subsequently employed by Kleinwort Securities as an investment analyst in the media and communication sectors, where he met Michael Green. Green later hired Wigoder in 1985 as head of corporate finance and development at television services company Carlton Communications, to accelerate the growth of the organisation; whilst he was there, turnover grew from under £5m to over £200m. He subsequently moved to Sangers Photographic, a USM listed wholesaler of photographic equipment, where he was responsible for rebranding the business as Quadrant Group. He took the business to a full stock market listing, and expanded its activities to encompass three separate divisions covering photographic, video and communications services.
Wigoder left Quadrant to set up Cellular Communications Corporation plc in March 1988, initially providing a mobile phone service to business customers through both a direct sales team and third party distributors. He recognised how consumers had the potential to transform the market, successfully positioning his company to take advantage of this opportunity by creating the "Peoples Phone" brand as the world's first virtual mobile network. To support this new type of customer, he established his own national High Street retail presence by opening more than 180 showrooms throughout the UK in just 12 months (a distribution model subsequently imitated by all the network operators), gaining around 10% of the UK market. Within 4 years he had built a market-leading position, having overtaken all the other independent resellers who had started several years prior to his entry into the market, including substantial multi-national companies such as Thorn-EMI, Granada, Nokia, Marconi, Philips and Motorola.
Source officielle
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