Concept

University of the East College of Business Administration

Résumé
The University of the East - College of Business Administration was founded as the mother unit of the University of the East, starting from Philippine College of Commerce and Business Administration (PCCBA) in 1946. UE is one of the pioneers of business education in the Philippines and is considered one of the best accounting schools, especially from its founding up to the 1980s, when UE graduates would dominate the topnotchers list of the CPA board exams. The College is both offered in Manila and Caloocan. The College of Business Administration started as a CPA Review School. On September 11, 1946, five people namely Francisco T. Dalupan, Sr., Herminiglio Reyes, Jose Torres, Jaime Hernandez and Santiago dela Cruz established the Philippine College of Commerce and Business Administration (PCCBA) along R. Papa St. in Sampaloc, Manila. The following year, more students enrolled and more academic units were organized, and the PCCBA moved to what is now UE's main campus on 2219 Claro M. Recto Avenue. With an enrollment of only 213, the review classes expanded into a college named the College of Commerce. In 1963, it was renamed the College of Business Administration. In 1963, the University not only got the top ten slots, but seven others as well, two of whom tied at eleventh while three tied at fourteenth and two tied at fifteenth, which added to that unparalleled feat. The University's passing percentage also consistently maintained a grade above the national passing percentage. The College has a line of distinguished men and women at its helm. Dr. Santiago F. De La Cruz, the first Dean of the College (1947–1971), pushed for excellent performance at the CPA board examinations. As a result, graduates have garnered the 1st to the 20th places in the board examinations over the years. Dean Sotero Lopez continued the programs of Dr. De La Cruz. When he retired in 1974, Dr. Isidro D. Cariño took over the helm of the College, where he initiated some changes, among which was the upgrading of the criteria for faculty evaluation.
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