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Concept
Mirror Buzz
Résumé
Mirror Buzz is a weekly supplement being distributed with the Mumbai tabloid Mumbai Mirror every Saturday. It has been in circulation since August 2005. It is owned by The Times Group and is published by Sam Dastoor.
Mirror Buzz comes in a magazine form and is 12" X 9" in dimensions. It "tries to capture the spirit of Mumbai". The supplement contains 30 to 32 pages and is fully coloured. The pages are glossy, though not of magazine quality. Regular features include "Numero-Logic", "Reviews", "Around Town", "Food", "Interiors", "Travel" and "Quick Take". Also included is a small "Letters to the Editor" section. Apart from the regular features, there are special articles on varied subjects and a cover story.
The "Reviews" section contain a number of reviews of books, music and DVDs.
The "Numero Logic" section in Mirror Buzz is a section on numerological predictions for the week by numerologists Sanjay Jumaani and Jhernna Jumaani. The predictions are provided for the nine planets indicating the nine numbers of the Birthdate of a person. The section also has a sub-section called "Reader Query" where queries by readers are answered in detail by the numerologist team.
"Around Town" is a section where a common Mumbaikar is given the chance to review a restaurant in Mumbai. It is reviewed against such parameters as ambience, cost, food, service, etc. Generally, the amateur reviewer is accompanied by a professional food critic of the magazine.
The section on "Food" is a two-page feature which contains a few recipes on a single theme. It also contains a small sub-section on food by restaurateur Móshe Shek and his own recipe.
The "Travel" section covers tourism, especially those from outside India. Various regions like Cambodia, Sicily and Greece have been covered in this feature.
In "Quick Take", which is at the last page of the issue, a celebrity is asked a few brief questions and is required to answer them briefly. There is also a small sub-section called "Freudian Snip", where a single word is given to the celebrity and they have to reply with another single word.
Source officielle
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