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Concept
Neal's Yard Remedies
Résumé
Neal's Yard Remedies is a UK-based retail and multi-level marketing company selling cosmetics, skin care products, and essential oils. The direct selling arm is branded NYR Organics. The company was founded in 1981.
Founder Romy Fraser, then a teacher and single parent with two daughters, abandoned her career in education in 1981 and opened the first Neal's Yard Remedies shop in Neal's Yard in Covent Garden, London. Originally operating under the name Neal's Yard Apothecary, the outlet was intended as an alternative pharmacy; the company adopted the present name in 1986, to avoid the assumption it was a registered pharmacy, when a franchised off-shoot opened in Oxford. It sells dried herbs, homoeopathic products, essential oils, Bach flower remedies, and a similar range of toiletries.
Fraser founded the business as an extension of Neal's Yard Wholefoods, the first such shop in London, which was run by Nicholas Saunders who offered to split the premises and guarantee Fraser's bank loan. Other retailers were making requests to stock Fraser's products by 1984. Fraser opened a factory in a former builder's yard in Balham, South London around the same time to cope with demand, moving to a larger factory in 1993. She brought in a managing director in 1999 to concentrate on product development. In 2001, the company's best selling products included frankincense nourishing cream, rosemary soap, plus seaweed and arnica foaming bath.
In 2005, Fraser reduced her stake in the private company from 70% to 15%, selling the difference for at least £10 million to Peter Kindersley, according to the Financial Times. Kindersley, a former publisher, was by this time the owner of Sheepdrove Organic Farm and heavily committed to the associated movement, At this point, the company had a turnover of £12 million. (By 2008, Kindersley owned 90% of the stock, but gave 15% of the company to 280 employees that September.) Also in 2005, the company moved its headquarters from Battersea, South London to a new factory facility at Peacemarsh, near Gillingham, Dorset, which employed 222 people in 2018.
Source officielle
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