Êtes-vous un étudiant de l'EPFL à la recherche d'un projet de semestre?
Travaillez avec nous sur des projets en science des données et en visualisation, et déployez votre projet sous forme d'application sur GraphSearch.
Concept
Mike X
Résumé
Michael X Franzini, known professionally as Mike X is an American author, coach, speaker and content creator based in Venice Beach.
On March 28, 2023, he released Your Best Life: Tactics, Tools and Insights to Create a Life of Fulfillment, Joy and Abundance, a personal development book in the vein of Awaken The Giant Within by Tony Robbins.
He previously ran X-UP, a creative firm with offices in LA, Austin and New York. Current and past clients include Google, MTV, Panasonic, Rock the Vote, Walmart, and Partnership for a Drug Free America.
Mike X regularly releases personal development videos on his TikTok and publishes related articles on his blog.
Michael X Franzini's work with MTV has won numerous nominations and two Emmies.
To address young people's lack of awareness of the Holocaust, Franzini partnered with MTV and the creative group at Arnold Worldwide and Crispin Porter + Bogusky behind the Truth anti-tobacco campaign to make the Holocaust more relevant to American teens today. He created a series of TV spots that portray events from the Holocaust taking place in a modern setting. Each spot ends with a freeze-frame that dissolves to an actual historical black and white photograph from the Holocaust.
To combat teens' indifference to the threat of STD's, Franzini and MTV created a campaign in which teens were shown recklessly refusing protection in non-sexual contexts, such as riding a roller coaster and going shark diving.
The New York Times quoted Stephen Friedman, now President of MTV, describing Franzini's unique connection with the MTV demographic: "Mike gets our audience."
In 1998, along with Jon Kamen and Frank Scherma, the founders of @radical.media, Franzini founded Public Interest, a 501(c)3 nonprofit dedicated to creating advertising for good causes, where he managed a staff of more than 50 people.
In 2012, Franzini wrote and directed TV spots featuring Will.i.am to motivate young Americans to get interested in math and science, as a means of addressing America's STEM crisis.
Source officielle
À propos de ce résultat
Cette page est générée automatiquement et peut contenir des informations qui ne sont pas correctes, complètes, à jour ou pertinentes par rapport à votre recherche. Il en va de même pour toutes les autres pages de ce site. Veillez à vérifier les informations auprès des sources officielles de l'EPFL.