Concept

The 4:30 Movie

Résumé
The 4:30 Movie is a television program that aired weekday afternoons on WABC-TV (Channel 7) in New York from 1968 to 1981. The program was mainly known for individual theme weeks devoted to theatrical feature films or made-for-TV movies starring a certain actor or actress, or to a particular genre, or to films that spawned sequels. The more popular episodes were "Monster Week," "Planet of the Apes Week" and "Vincent Price Week." Some films, such as Ben-Hur and How the West Was Won, were of such length that an entire week was devoted to running the whole movie. Other films that ran longer than the program's 90-minute length were often divided into two parts and shown over two days. Often, The 4:30 Movie would rebroadcast installments of the nationally telecast ABC Movie of the Week. Variations of The 4:30 Movie were aired on other stations around the United States, most notably those also owned and operated by WABC-TV's parent network, ABC. The 4:30 Movie got its start on January 8, 1968. In its first year in that time slot, it was broadcast under the title The Big Show. This earlier title dated back to September 16, 1963, when WABC first aired movies in the late afternoons to compete with WCBS-TV's long-running The Early Show and WNBC-TV's Movie Four. The movies were shown at 5:00 until December 31, 1965, and at 6:00 from January 3, 1966, to January 5, 1968. (From the autumn of 1966 to the 1968 time change, it was called The 6 O'Clock Movie, a title which was also used by sister stations KABC-TV in Los Angeles and KGO-TV in San Francisco until 1971.) In its first twenty months in its soon-to-be titular time slot, The Big Show / 4:30 Movie was two hours, but after the early evening Eyewitness News was expanded from 30 minutes to an hour on September 8, 1969, the movie show's length was set at 90 minutes, which it would remain for the rest of its run. After the autumn of 1972, the program was preempted once a month on Wednesday in the school months to run an episode of the ABC Afterschool Special.
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