Concept

Third-party technique

Résumé
Third-party technique is a marketing strategy employed by public relations (PR) firms, that involves placing a premeditated message in the "mouth of the media." Third-party technique can take many forms, ranging from the hiring of journalists to report the organization in a favorable light, to using scientists within the organization to present their perhaps prejudicial findings to the public. Industry-sponsored groups used to relay these findings to the public are known as front groups. These groups claim to represent the general public’s agenda, when in reality they are facilitating the hidden interests of the organizations that are sponsoring them. Also related are astroturf groups, which are groups that have been formed by the industry, yet appear to have been formed by ordinary citizens. Background Edward Bernays, the “father of public relation,” is also said to be the founder of using front groups as marketing techniques. Bernays qualified the use of a reputable and
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