Concept

Spokestoon

Résumé
A spokestoon is an established cartoon character who is hired to endorse a product. It should not be equated with a cartoon character invented specifically to give identity to a product, such as the Michelin Man, Speedy Alka-Seltzer or the Pillsbury Doughboy. For these and more, see List of advertising characters. When the United States entered World War II, well-known celebrities already highly placed in American popular culture, such as Donald Duck and Bugs Bunny, joined the war effort, donating their highly visible images for patriotic and informative cartoons. Bambi, loaned by Walt Disney for one year (1943) to the US Forest Service, was the precursor of the purposely-created Smokey. Toons have also lent their celebrity to individual events, such as Pogo for Earth Day in 1970, or The Smurfs to UNICEF in 2005. Since then, many high-profile celebrities toons have turned their skills to corporate product placement. Though fast food franchises have used gimmicks to tie-in tempora
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