Concept

Reseller

Résumé
A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit (but can be done at a loss). One example can be found in the industry of telecommunications, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers. According to the Institute for Partner Education & Development, a reseller's product fulfillment–based business model includes a corporate reseller, retail seller, direct market reseller (DMR), and an internet retailer (eTailer); less than 10 percent of its revenue comes from services. Internet Resellers are known to conduct operations on the Internet through sites on the web. For example, this occurs where individuals or companies act as agents for ICANN accredited registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from th
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