Concept

Pocket Books

Résumé
Pocket Books is a division of Simon & Schuster that primarily publishes paperback books. History Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing industry. The German Albatross Books had pioneered the idea of a line of color-coded paperback editions in 1931 under Kurt Enoch, and Penguin Books in Britain had refined the idea in 1935 and had one million books in print by the following year. Pocket Books was founded by Richard L. Simon, M. Lincoln ("Max") Schuster and Leon Shimkin, partners of Simon & Schuster, along with Robert de Graff. Penguin's success inspired entrepreneur Robert de Graff, who partnered with publishers Simon & Schuster to bring it to the American market. Priced at 25 cents and featuring the logo of Gertrude the kangaroo (named after the mother-in-law of the artist, Frank Lieberman), Pocket Books' editorial policy of reprints of light literature, popular non-fic
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