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Concept
Exclaim!
Résumé
Exclaim! is a Canadian music and entertainment publisher based in Toronto, which features in-depth coverage of new music across all genres with a special focus on Canadian and emerging artists. The monthly Exclaim! print magazine publishes 7 issues per year, distributing over 103,000 copies to over 2,600 locations across Canada. The magazine has an average of 361,200 monthly readers and their website, exclaim.ca, has an average of 675,000 unique visitors a month.
Exclaim! began as a discussion among campus and community radio programmers at Ryerson's CKLN-FM in 1991. It was started by then-CKLN programmer Ian Danzig, together with other programmers and Toronto musicians. The goal of the publication was to support great Canadian music that was otherwise going unheralded. The group worked through 1991 to produce their first issue in April 1992, with monthly issues being produced since.
Ian Danzig has been the publisher of the magazine since its start. James Keast served as editor in chief until 2020.
The magazine had no official name for its first year of operations, with only the !☆@# logo appearing on the cover, and introduced the name Exclaim! after Danzig realized that its growth and appeal to advertisers were being limited by a reader tendency to refer to it as Fuck.
The magazine is distributed across Canada as a free publication to campuses, community radio stations, bars, concert halls, record stores, cinemas, libraries, coffee shops, convenience stores and street vending boxes. It is also available with a home mail delivery subscription.
Danzig has attributed the magazine's survival in part to the fact that the internet ushered in an era of "free culture" in the late 1990s, meaning that the magazine never had to change its existing business model or alienate readers by introducing paywalls.
In 2023, The Ubyssey, the student newspaper of the University of British Columbia, parodied Exclaim! with a year-end spoof issue titled Explain!
The magazine's website is updated daily with the latest news, reviews, interviews, premieres and features.
Source officielle
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