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Concept
The Body Shop
Résumé
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.
Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided between those owned by the company and franchised outlets in more than 65 countries.
Originally trading from Brighton, the company is now based in London Bridge and Littlehampton, West Sussex, and is owned by Brazilian cosmetics company Natura as a subsidiary of the Natura & Co group. The company had been owned by the French cosmetics company L'Oréal between 2006 and 2017. In September 2017, L'Oréal sold the company to Brazilian Natura & Co for £880 million.
The original Body Shop, unaffiliated with Anita Roddick or The Body Shop International Limited, was opened in Berkeley, California in 1970 by Peggy Short and Jane Saunders. The shop featured dark green walls, locally made skin care products, and custom scenting with essential oils. The products were sold in simple containers with handwritten labels, and a discount was given to customers who brought in empty containers for refills.
Anita Roddick opened her own health and beauty shop, also named The Body Shop, in her hometown of Brighton in 1976. She started a business with the motivation to simply "make a living for herself and her two daughters while her husband was away travelling."
The business's original vision was to sell products with ethically sourced, cruelty-free and natural ingredients. None of Roddick's products were tested on animals, and the ingredients were sourced directly from producers.
The shop began trading with just 25 products. Roddick had purchased urine sample bottles from a nearby hospital to sell her products in, but did not have enough of them, creating the business's refillable bottles policy. Labels were hand-written and Roddick did not advertise explicitly, preferring to rely on local press instead.
In 1977, Roddick purchased another shop through selling 50% of the business to a local garage owner.
Source officielle
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