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Security Games in Online Advertising: Can Ads Help Secure the Web?

Publications associées (22)

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Frequency capping in online advertising

Moran Feldman

We study the following online problem. There are n advertisers. Each advertiser has a total demand and a value for each supply unit. Supply units arrive one by one in an online fashion, and must be allocated to an agent immediately. Each unit is associated ...

Springer2014

Scalable Collaborative Bayesian Preference Learning

Matthias Seeger, Mohammad Emtiyaz Khan, Young Jun Ko

Learning about users’ utilities from preference, discrete choice or implicit feedback data is of integral importance in e-commerce, targeted advertising and web search. Due to the sparsity and diffuse nature of data, Bayesian approaches hold much promise, ...

2014

User Profiling Using Submitted Review Content

Boi Faltings, Claudiu-Cristian Musat, Yizhong Liang

A computer-implemented method for generating a user profile of a user of an online platform, a computer-implemented method for providing a first user with targeted information and a computer-implemented method for providing a user of an online platform wit ...

2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

Tell Me Your Ads and I'll Tell You Who You Are

Alexandra-Mihaela Olteanu

Google AdSense, one of the most popular Online Advertise Networks, uses a mix of two techniques to deliver ads: contextual ads and behavioral ads, but it is not clear when or how much of the both they actually use. In this work, we raise several concerns r ...

2012

Some Things You Always Wanted to Know About Web Pages (But Were Too Busy to Ask)

Willy Zwaenepoel, Simon Schubert

The organic growth of the web has led to web sites that exhibit a large variety of properties. We conduct a large- scale study to gain quantitative insights into the browser-side effects of the structure and behavior of thousands of the most popular web si ...

2012

An Expressive Mechanism for Auctions on the Web

Monika Henzinger, Ingmar Weber, Paul David Dütting

Auctions are widely used on the Web. Applications range from internet advertising to platforms such as eBay. In most of these applications the auctions in use are single/multi-item auctions with unit demand. The main drawback of standard mechanisms for thi ...

2011

Integrity of the Web Content: The Case of Online Advertising

Jean-Pierre Hubaux, Julien Freudiger, Nevena Vratonjic

Online advertising is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream f ...

2010

ISPs and Ad Networks Against Botnet Ad Fraud

Jean-Pierre Hubaux, Maxime Raya, Nevena Vratonjic

Botnets are a serious threat on the Internet and require huge resources to be thwarted. ISPs are in the best position to fight botnets and there are a number of recently proposed initiatives that focus on how ISPs should detect and remediate bots. However, ...

Springer-Verlag New York, Ms Ingrid Cunningham, 175 Fifth Ave, New York, Ny 10010 Usa2010