Product planningProduct Planning, or product discovery, is the ongoing process of identifying and articulating market requirements that define a product's feature set. It serves as the basis for decision-making about price, distribution and promotion. Product planning is also the means by which companies and businesses can respond to long-term challenges within the business environment, often achieved by managing the product throughout its life cycle using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.
Strategic designStrategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments. "Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service.
Recherche et développementLa recherche et développement (parfois abrégée en « R et D », « R & D » ou « R&D ») est l'ensemble des activités entreprises . L'expression désigne aussi, par extension les catégories statistique, économique, comptable ou organisationnelle qui concernent ces activités. On distingue trois grandes composantes de la recherche et développement : la recherche fondamentale ; la recherche appliquée ; le développement expérimental.
Software product managementSoftware product management (sometimes also referred to as digital product management or, in the right context just product management) is the discipline of building, implementing and managing software or digital products, taking into account life cycle considerations and an audience. It is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to maximize revenue. This is in contrast to software that is delivered in an ad hoc manner, typically to a limited clientele, e.
Chef de produitUn chef de produit ou cheffe de produit, est un employé d'une entreprise sous les ordres d'un directeur marketing ou chef de groupe, il a la charge d'une marque, d'un produit, d'un service, d'une prestation, etc. représentant une partie du chiffre d'affaires ou de l'activité de l'entreprise. Le chef de produit est responsable du développement d'un produit ou d'une gamme de produits, depuis sa conception jusqu'à sa commercialisation. Il doit l'adapter en permanence à l'évolution et aux opportunités du marché.
Product lifecycleIn industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering, design and manufacture, as well as the service and disposal of manufactured products. PLM integrates people, data, processes, and business systems and provides a product information backbone for companies and their extended enterprises. The inspiration for the burgeoning business process now known as PLM came from American Motors Corporation (AMC).
Strategic partnershipA strategic partnership (also see strategic alliance) is a relationship between two commercial enterprises, usually formalized by one or more business contracts. A strategic partnership will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Strategic partnerships can take on various forms from shake hand agreements, contractual cooperation's all the way to equity alliances, either the formation of a joint venture or cross-holdings in each other.
Product strategyProduct strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning (marketing), thematic areas of investment, and measures of success. A product strategy sets the direction for new product development.
Recherche empiriqueLa recherche empirique explore le monde sensible en s'appuyant sur l’expérimentation, l’observation, ainsi que sur un processus d'évaluation par les pairs qui permet de faire un tri dans les connaissances scientifiques produites et de ne garder, au fil du temps, que ce qui reste valide. Il existe deux types de sciences empiriques : les sciences humaines et sociales ainsi que les sciences naturelles. Le raisonnement empirique se déroule en différentes étapes qui se répètent, c'est pourquoi on parle même de cycle de raisonnement.
Gestion des risquesLa gestion des risques, ou l'anglicisme, management du risque (de l'risk management), est la discipline visant à identifier, évaluer et hiérarchiser les risques liés aux activités d'une organisation, quelles que soient la nature ou l'origine de ces risques, puis à les traiter méthodiquement, de manière coordonnée et économique, afin de réduire et contrôler la probabilité des événements redoutés, et leur impact éventuel.
