A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
In the field of gesture recognition and , finger tracking is a high-resolution technique developed in 1969 that is employed to know the consecutive position of the fingers of the user and hence represent objects in 3D. In addition to that, the finger tracking technique is used as a tool of the computer, acting as an external device in our computer, similar to a keyboard and a mouse. The finger tracking system is focused on user-data interaction, where the user interacts with virtual data, by handling through the fingers the volumetric of a 3D object that we want to represent.
Le pistage web, pistage utilisateur, ou encore traçage web (en anglais : web tracking), est la pratique ou la technique par laquelle un site web collecte, enregistre et partage des informations sur les activités d'un individu sur le World Wide Web. L'analyse de ces activités (ou l'identification du visiteur) permet de fournir des contenus adaptés aux préférences du visiteur mais c'est aussi une donnée qui peut intéresser différents acteurs du web.
Video tracking is the process of locating a moving object (or multiple objects) over time using a camera. It has a variety of uses, some of which are: human-computer interaction, security and surveillance, video communication and compression, augmented reality, traffic control, medical imaging and video editing. Video tracking can be a time-consuming process due to the amount of data that is contained in video. Adding further to the complexity is the possible need to use object recognition techniques for tracking, a challenging problem in its own right.
thumb|upright=1.5|Schéma de principe de la géolocalisation par GPS La géolocalisation est un procédé permettant de positionner un objet, un véhicule, ou une personne sur un plan ou une carte à l'aide de ses coordonnées géographiques. Certains systèmes permettent également de connaître l'altitude (géolocalisation - dans l'espace - en 3D). Cette opération est réalisée à l'aide d'un terminal capable d'être localisé grâce à un système de positionnement par satellites et un récepteur GPS par exemple, ou par d'autres techniques.
La commande prédictive (ou compensation ou correction anticipatrice) est une technique de commande avancée de l’automatique. Elle a pour objectif de commander des systèmes industriels complexes. Le principe de cette technique est d'utiliser un modèle dynamique du processus à l'intérieur du contrôleur en temps réel afin d'anticiper le futur comportement du procédé. La commande prédictive fait partie des techniques de contrôle à modèle interne (IMC: Internal Model Controler).
A tracking system, also known as a locating system, is used for the observing of persons or objects on the move and supplying a timely ordered sequence of location data for further processing. A myriad of tracking systems exists. Some are 'lag time' indicators, that is, the data is collected after an item has passed a point for example a bar code or choke point or gate. Others are 'real-time' or 'near real-time' like Global Positioning Systems (GPS) depending on how often the data is refreshed.
L'optimisation multiobjectif (appelée aussi Programmation multi-objective ou optimisation multi-critère) est une branche de l'optimisation mathématique traitant spécifiquement des problèmes d'optimisation ayant plusieurs fonctions objectifs. Elle se distingue de l'optimisation multidisciplinaire par le fait que les objectifs à optimiser portent ici sur un seul problème. Les problèmes multiobjectifs ont un intérêt grandissant dans l'industrie où les responsables sont contraints de tenter d'optimiser des objectifs contradictoires.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business.
