Neo-Rawlsian fringes: A new approach to market segmentation and product development
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Three distinct stages describe the technological evolution of a product over time: ferment, convergence on a dominant design and an era of incremental change. Until recently, the era of incremental change has been characterized as stable and one that invol ...
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New product development today is a knowledge-heavy process, but very often this knowledge is not adequately handled, it’s not made readily available to the actors, or is lost within or between similar projects. Furthermore, different legacy tools and data ...