Lecture

Market Entry Strategy: Workshop

In course

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Description

This lecture covers the essentials of market entry strategy, focusing on key elements such as value proposition, business model, and competitive analysis. Through examples like Spotify's business model and competitive landscape exercises, students learn how to position themselves in the market and create a compelling strategy. The session also includes discussions on the importance of customer perception, competitor analysis, and effective marketing strategies.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_3csrgclx

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Ontological neighbourhood

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