Ideation: Problem Formulation and Creative Thinking

This lecture covers the importance of formulating problems as questions, such as 'How can we reduce travelers' insecurity during off-peak hours on the metro line?', emphasizing the need to specify the user group and problem boundaries. It also discusses two distinct thinking systems: System 1, which is intuitive and automatic, and System 2, which involves deliberate decision-making. Additionally, the lecture explores idea generation techniques, encouraging the generation of diverse ideas, making them tangible, and setting time constraints for brainstorming sessions.