Identifying & Evaluating Business Opportunities

This lecture covers the process of identifying and evaluating business opportunities, focusing on the anatomy of a product, different sets of customers, core competencies of corporations, market analysis, de-linking and re-linking technology with market applications, and the importance of identifying the 'killer application' for a technology. It also discusses the significance of choosing the right market to enter, which not only provides a fertile ground for a venture but also shapes its identity. The lecture emphasizes the importance of understanding both seen and unseen market opportunities for technology-driven startups.