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This lecture explores the incorporation of new electronic technologies in the American film industry, as well as the symbolic representation of these technologies and their impact on contemporary experiences. It delves into the evolution of masculinity in cinema from 1968 to 2014, analyzing iconic films like '2001: A Space Odyssey', 'Star Wars', 'Blade Runner', 'The Matrix', and 'Avatar'. The course also examines the intersection of gender, technology, and societal changes in cinematic narratives, offering critical insights into the portrayal of masculinity in a rapidly evolving technological landscape.