Economic Transition and Sustainability

This lecture explores the challenges faced by businesses in the context of economic transition towards sustainability, focusing on the impact of coffee supply chains. It delves into the reasons why coffee farmers struggle to earn a decent income, analyzing methodologies to bridge the income gap. The presentation discusses the concept of Living Income and the importance of stakeholder engagement in addressing sustainability concerns. It also examines the implications of institutional contradictions and the role of sensemaking in organizational decision-making. Furthermore, it evaluates the need for a shift in economic thinking towards a post-growth economy, emphasizing the importance of distributive and regenerative economic models.