User experience (UX) and trust

This lecture covers the fundamentals of user experience (UX) design, focusing on the importance of trust in the user-product interaction. Starting with the definition of UX and the background of the instructor, it delves into user research methods, analysis techniques, design processes, and usability testing. The lecture emphasizes the role of good UX in building trust, highlighting the impact of design decisions on user perceptions and responses. Through examples and case studies, it explores how UX can influence user behavior, encourage engagement, and foster trust over time. The session concludes with practical insights on creating seamless user paths, listening to user feedback, and prioritizing user-centered design to enhance trust and user satisfaction.