Beyond Creativity Myths

This lecture delves into the concepts of creativity, innovation, and design, aiming to define and clarify their nature, debunking common myths. It emphasizes the importance of understanding their origins and implications, not only to decipher societal dynamics but also to succeed in projects and careers. By exploring the myths surrounding creativity, such as the belief that ideas come by chance or that creativity is an individual act, the lecture highlights the role of expertise, exploration, and collaboration in fostering creativity. It stresses the need to challenge misconceptions that hinder creative thinking and offers practical advice on developing creative skills, including building expertise, seeking inspiration from diverse sources, and rewarding perseverance.