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This lecture covers the conceptual and technical innovations in supply chain organization, focusing on the impact of innovations on the Physical Internet Vision. It discusses key features such as smart containers, innovative business models, and product design optimization. The lecture also explores the transition from Industry 1.0 to Industry 4.0, emphasizing the integration of digital innovations in supply chain strategies. Additionally, it delves into the implications of digital innovations on consumer behavior, urban logistics, and new professions within supply chain management.