Lecture
Value Capture
Description
This lecture covers the main types of intellectual property (IP) such as trade secrets, trademarks, patents, and copyrights, discussing their advantages and disadvantages. It also explores the concept of complementary assets and the legal issues related to entrepreneurship, including liability, incorporation, and IP filings. Additionally, it addresses the importance of pivoting in a startup when necessary, scaling a business to achieve higher sales volume, and the stages of organizational growth. The instructor emphasizes the significance of value capture in entrepreneurship.
Official source
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