Lecture

The Market: Strategies and Analysis

Description

This lecture covers the importance of establishing a marketing strategy to reach target customers effectively. It discusses methods like PESTLE, Porter's 5 Forces, SWOT analysis, and market demographics. It also explores the value proposition, unique selling point, and market segmentation in developing countries.

In MOOCs (2)

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_st4wk82m

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Ontological neighbourhood

Business

Marketing: Product promotion

Business administration: Strategic planning

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