Lecture

Marketing & market entry strategy: Part I

In course

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Description

This lecture introduces the foundational concepts of marketing, including segmentation, positioning, and competitive strategies. It covers the importance of understanding customers and competitors, as well as the critical role of customer segmentation in new ventures. The lecture also delves into the significance of establishing a unique selling proposition and effective positioning strategies to differentiate products or services in the market.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_v930tc5g

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Ontological neighbourhood

Business

Marketing: Product promotion

Business administration: Strategic planning

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