Entrepreneurial Marketing: Fundamentals and Implementation

Description

This lecture covers the importance of marketing for startups, focusing on the challenges of newness and smallness. It discusses entering new markets, launching new products, and the fundamentals, decisions, and implementation of entrepreneurial marketing strategies.

In MOOCs (2)

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_y42lrard

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Ontological neighbourhood

Business

Marketing: Product promotion

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