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Concept
Campaign for Real Ale
Summary
The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, cider and perry and traditional British pubs and clubs. With just over 150,000 members, it is the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU).
The organisation was founded on 16 March 1971 in Kruger's Bar, Dunquin, Kerry, Ireland, by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry. The original name was the Campaign for the Revitalisation of Ale. Following the formation of the Campaign, the first annual general meeting took place in 1972, at the Rose Inn in Coton Road, Nuneaton.
Early membership consisted of the four founders and their friends. Interest in CAMRA and its objectives spread rapidly, with 5,000 members signed up by 1973. Other early influential members included Christopher Hutt, author of Death of the English Pub, who succeeded Hardman as chairman, Frank Baillie, author of The Beer Drinker's Companion, and later the many times Good Beer Guide editor, Roger Protz.
In 1991, CAMRA reached 30,000 members across the UK and abroad and, a year later, helped to launch the European Beer Consumers Union. CAMRA remains EBCU's largest contributor, despite the UK's exit from the European Union.
CAMRA published a history book on its 50th birthday, 16 March 2021, written by Laura Hadland 50 Years of CAMRA.
CAMRA's stated aims are:
To secure the long-term future of real ale, real cider and real perry by increasing their quality, availability and popularity
To promote and protect pubs and clubs as social centres as part of the UK's cultural heritage
To increase recognition of the benefits of responsible, moderate social drinking
To play a leading role in the provision of information, education and training to all those with an interest in beer, cider and perry of any type
To ensure, where possible, that producers and retailers of beer, cider and perry act in the best interests of the customer.
Official source
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