The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, cider and perry and traditional British pubs and clubs. With just over 150,000 members, it is the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU).
The organisation was founded on 16 March 1971 in Kruger's Bar, Dunquin, Kerry, Ireland, by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry. The original name was the Campaign for the Revitalisation of Ale. Following the formation of the Campaign, the first annual general meeting took place in 1972, at the Rose Inn in Coton Road, Nuneaton.
Early membership consisted of the four founders and their friends. Interest in CAMRA and its objectives spread rapidly, with 5,000 members signed up by 19