The term new social movements (NSMs) is a theory of social movements that attempts to explain the plethora of new movements that have come up in various western societies roughly since the mid-1960s (i.e. in a post-industrial economy) which are claimed to depart significantly from the conventional social movement paradigm.
There are two central claims of the NSM theory. First, that the rise of the post-industrial economy is responsible for a new wave of social movement and second, that those movements are significantly different from previous social movements of the industrial economy. The primary difference is in their goals, as the new movements focus not on issues of materialistic qualities such as economic wellbeing, but on issues related to human rights (such as gay rights or pacifism).
Thinkers have related these movements with the postmaterialism hypothesis and New Class Model as put forth by Ronald Inglehart.
Numerous social movements from mid-1960s differed from their precursors, such as the labor movement, which had previously been seen as focused on economic concerns. The 1960s were a period of transformation in collective action, the French May (1968) probably being its most determinant moment. It is important to highlight, however, that it is currently being discussed whether this phenomenon was the first example of a new social movement or as Staricco has stated: "It did not so much open an era as close a one. It was not the beginning of a paradigm, but the end of another one. What comes after – the growing importance of new social movements both empirically and theoretically – can be understood as a consequence, but not as a continuation or progression".
The new movements instead of pushing for specific changes in public policy emphasize social changes in identity, lifestyle and culture. Thus the social aspect is seen by the NSM as more important than the economic or political aspects. Some NSM theorists, like F.
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