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Concept
Emic and etic
Summary
In anthropology, folkloristics, and the social and behavioral sciences, emic (ˈiːmɪk) and etic (ˈɛtɪk) refer to two kinds of field research done and viewpoints obtained.
The "emic" approach is an insider's perspective, which looks at the beliefs, values, and practices of a particular culture from the perspective of the people who live within that culture. This approach aims to understand the cultural meaning and significance of a particular behavior or practice, as it is understood by the people who engage in it.
The "etic" approach, on the other hand, is an outsider's perspective, which looks at a culture from the perspective of an outside observer or researcher. This approach tends to focus on the observable behaviors and practices of a culture, and aims to understand them in terms of their functional or evolutionary significance. The etic approach often involves the use of standardized measures and frameworks to compare different cultures and may involve the use of concepts and theories from other disciplines, such as psychology or sociology.
The emic and etic approaches each have their own strengths and limitations, and each can be useful in understanding different aspects of culture and behavior. Some anthropologists argue that a combination of both approaches is necessary for a complete understanding of a culture, while others argue that one approach may be more appropriate depending on the specific research question being addressed.
"The emic approach investigates how local people think...". How they perceive and categorize the world, their rules for behavior, what has meaning for them, and how they imagine and explain things. "The etic (scientist-oriented) approach shifts the focus from local observations, categories, explanations, and interpretations to those of the anthropologist. The etic approach realizes that members of a culture often are too involved in what they are doing... to interpret their cultures impartially. When using the etic approach, the ethnographer emphasizes what he or she considers important.
Official source
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