Concept

General Motors EV1

Summary
The General Motors EV1 was an electric car produced and leased by General Motors from 1996 to 1999. It was the first mass-produced and purpose-designed electric vehicle of the modern era from a major automaker and the first GM car designed to be an electric vehicle from the outset. The decision to mass-produce an electric car came after GM received a favorable reception for its 1990 Impact electric concept car, upon which the design of the EV1 drew heavily. Inspired partly by the Impact's perceived potential for success, the California Air Resources Board (CARB) in 1990 passed a mandate that made the production and sale of zero-emissions vehicles (ZEV) a requirement for the seven major automakers selling cars in the United States to continue to market their vehicles in California. The EV1 was made available through limited lease-only agreements, initially to residents of the cities of Los Angeles, California, and Phoenix and Tucson, Arizona. EV1 lessees were officially participants in a "real-world engineering evaluation" and market study into the feasibility of producing and marketing a commuter electric vehicle in select U.S. markets undertaken by GM's Advanced Technology Vehicles group. The cars were not available for purchase, and could be serviced only at designated Saturn dealerships. Within a year of the EV1's release, leasing programs were also launched in San Francisco and Sacramento, California, along with a limited program in the state of Georgia. While customer reaction to the EV1 was positive, GM believed that electric cars occupied an unprofitable niche of the automobile market, and ended up crushing most of the cars, regardless of protesting customers. Furthermore, an alliance of the major automakers litigated the CARB regulation in court, resulting in a slackening of the ZEV stipulation, permitting the companies to produce super-low-emissions vehicles, natural gas vehicles, and hybrid cars in place of pure electrics. The EV1 program was subsequently discontinued in 2002, and all cars on the road were taken back by the company, under the terms of the lease.
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