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Concept
Cross-cultural
Summary
Cross-cultural may refer to
cross-cultural studies, a comparative tendency in various fields of cultural analysis
cross-cultural communication, a field of study that looks at how people from differing cultural backgrounds communicate
any of various forms of interactivity between members of disparate cultural groups (see also cross-cultural communication, interculturalism, intercultural relations, hybridity, cosmopolitanism, transculturation)
the discourse concerning cultural interactivity, sometimes referred to as cross-culturalism (See also multiculturalism, cosmopolitanism, transculturation, cultural diversity)
Cross-cultural communication
By the 1970s, the field of cross-cultural communication (also known as intercultural communication) developed as a prominent application of the cross-cultural paradigm, in response to the pressures of globalization which produced a demand for cross-cultural awareness training in various commercial sectors.
Cultural communication differences can be identified by 8 different criteria:
when to talk;
what to say;
pacing and pausing;
the art of listening;
intonation;
what is conventional and what is not in a language;
degree of indirectness; and
cohesion and coherence.
The appearance of the term in the titles of a number of college readers and writing textbooks beginning in the late 1980s can be attributed to a convergence of academic multiculturalism and the pedagogical movement known as Writing Across the Curriculum, which gave educators in the social sciences greater influence in composition pedagogy. Popular examples included Ourselves Among Others: Cross-Cultural Readings for Writers (1988), edited by Carol J. Verburg, and Guidelines: A Cross Cultural Reading Writing Text (1990), ed. Ruth Spack.
Cross-cultural studies is an adaptation of the term cross-cultural to describe a branch of literary and cultural studies dealing with works or writers associated with more than one culture.
Official source
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