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Related lectures (28)
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Legal Aspects: Real-Time Bidding
Delves into the legal aspects of real-time bidding in online advertising, focusing on data protection laws, consent management challenges, and recent legal implications.
Defining Objectives in LCA Studies
Explores defining objectives in LCA studies, target audiences, and applications like product development and environmental impact comparisons.
Legal Aspects: Personal Data Processing and GDPR Compliance
Explores legal aspects of personal data processing, GDPR compliance, web tracking history, app privacy challenges, and online advertising practices.
Strategic Marketing and Technology Commercialization
Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.
Ad Auctions
Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.
Resource-Efficient DBMS: Incremental Query Processing
Explores challenges in data growth for advertisers and introduces Crocodile DB for resource-efficient query processing.
Genomic Data Privacy: Challenges and Solutions
Explores the evolution of personal genomics, from consumer testing to data sharing.
Technology Innovation and Industry Evolution
Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.
