Lecture

Ad Auctions

In course

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Description

This lecture covers the online advertisement market, business models for the Internet, ad market statistics, types of online ads, Google AdWords, ad auctions, different auction formats, truthful bidding strategies, and the concepts of Generalized Second Price (GSP) and Vickrey-Clarke-Groves (VCG) auctions.

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_qroythqg

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Ontological neighbourhood

Business

Marketing: Product promotion

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