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Concept
ATI Technologies
Summary
ATI Technologies Inc. (commonly called ATI) was a Canadian semiconductor technology corporation based in Markham, Ontario, that specialized in the development of graphics processing units and chipsets. Founded in 1985 as Array Technology Inc., the company listed publicly in 1993 and was acquired by AMD in 2006. As a major fabrication-less or fabless semiconductor company, ATI conducted research and development in-house and outsourced the manufacturing and assembly of its products. With the decline and eventual bankruptcy of 3dfx in 2000, ATI and its chief rival Nvidia emerged as the two dominant players in the graphics processors industry, eventually forcing other manufacturers into niche roles.
The acquisition of ATI in 2006 was important to AMD's strategic development of its Fusion generation of computer processors, which integrated general processing abilities with graphics processing functions within a chip. Since 2010, AMD's graphics processor products have ceased using the ATI brand name.
Lee Ka Lau, Francis Lau, Benny Lau, and Kwok Yuen Ho founded ATI in 1985 as Array Technology Inc.
Working primarily in the OEM field, ATI produced integrated graphics cards for PC manufacturers such as IBM and Commodore. By 1987, ATI had grown into an independent graphics-card retailer, introducing EGA Wonder and VGA Wonder card product lines that year. In the early nineties, they released products able to process graphics without the CPU: in May 1991, the Mach8, in 1992 the Mach32, which offered improved memory bandwidth and GUI acceleration. ATI Technologies Inc. went public in 1993, with shares listed on NASDAQ and on the Toronto Stock Exchange.
In 1994, the Mach64 accelerator debuted, powering the Graphics Xpression and Graphics Pro Turbo, offering hardware support for YUV-to-RGB colour space conversion in addition to hardware zoom; early techniques of hardware-based video acceleration.
ATI introduced its first combination of 2D and 3D accelerator under the name 3D Rage. This chip was based on the Mach 64, but it featured elemental 3D acceleration.
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