Mediatization (media)Mediatization (or medialization) is a process whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is often understood as a process of change or a trend, similar to globalization and modernization, where the mass media are integrated to an increasing degree into other sectors of the society.
Mass communicationMass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers.
Cultivation theoryCultivation theory is a sociological and communications framework to examine the lasting effects of media, primarily television. The central hypothesis of cultivation analysis is that people who spend more time watching television are more likely to perceive the real world in a way as more commonly depicted in television messages, as compared to those who watch less television, but are otherwise comparable in major demographic features. Founded by George Gerbner, cultivation theory was developed to seek out the influence that television media may have on the viewers.
Uses and gratifications theoryUses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what does media do to people?", UGT instead focuses on "what do people do with media?" It postulates that media is a highly available product and the audiences are the consumers of the same product.
Popular culturePopular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects.
Media cultureIn cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by the media (primarily TV, but also the press, radio and cinema), not only on public opinion but also on tastes and values. The alternative term mass culture conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century.
Media studiesMedia studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies.
CultureCulture (ˈkʌltʃər) is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups. Culture is often originated from or attributed to a specific region or location. Humans acquire culture through the learning processes of enculturation and socialization, which is shown by the diversity of cultures across societies.
Mean world syndromeMean world syndrome is a proposed cognitive bias wherein people may perceive the world to be more dangerous than it actually is, due to long-term moderate to heavy exposure to violence-related content in mass media. Proponents of the syndrome—which was coined by communications professor George Gerbner in the 1970s—assert that viewers who are exposed to violence-related content can experience increased fear, anxiety, pessimism and heightened state of alert in response to perceived threats.
Cultural studiesCultural studies, also called the cultural sciences, is an interdisciplinary field or scientific branch that examines the dynamics of contemporary culture (including its politics and popular culture) and its historical foundations. Cultural studies researchers generally investigate how cultural practices relate to wider systems of power associated with, or operating through, social phenomena. These include ideology, class structures, national formations, ethnicity, sexual orientation, gender, and generation.
