Lectures related to Distribution (marketing)

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Pitch II: Teams 8-14

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Business Model: Theory and Application

Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.

Marketing Mix: Strategies & Examples

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.