Marketing Mix: Strategies & Examples

This lecture covers the marketing mix, including the 7Ps (Product, Price, Place, Promotion, Process, People, Physical Environment) and strategies like Skimming, Penetration, and Value-Based Pricing. It also explores pricing models, such as 'freemium' and examples like Nespresso's unique pricing strategy. Additionally, it delves into promotion techniques, including public relations and guerrilla marketing, with examples like ModCloth's blogger engagement and Fuzz Wax Bar's experiential marketing. The importance of factors like place, people, and the overall process in marketing is also discussed, emphasizing the need for creative and low-cost approaches in launching new ventures.