Marketing Mix: Strategies & Examples

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.

This lecture covers the marketing mix, including the 7Ps (Product, Price, Place, Promotion, Process, People, Physical Environment) and strategies like Skimming, Penetration, and Value-Based Pricing. It also explores pricing models, such as 'freemium' and examples like Nespresso's unique pricing strategy. Additionally, it delves into promotion techniques, including public relations and guerrilla marketing, with examples like ModCloth's blogger engagement and Fuzz Wax Bar's experiential marketing. The importance of factors like place, people, and the overall process in marketing is also discussed, emphasizing the need for creative and low-cost approaches in launching new ventures.