Concept

Advertising

Related publications (35)

Scalable Collaborative Bayesian Preference Learning

Matthias Seeger, Mohammad Emtiyaz Khan, Young Jun Ko

Learning about users’ utilities from preference, discrete choice or implicit feedback data is of integral importance in e-commerce, targeted advertising and web search. Due to the sparsity and diffuse nature of data, Bayesian approaches hold much promise, ...

2014

User Profiling Using Submitted Review Content

Boi Faltings, Claudiu-Cristian Musat, Yizhong Liang

A computer-implemented method for generating a user profile of a user of an online platform, a computer-implemented method for providing a first user with targeted information and a computer-implemented method for providing a user of an online platform wit ...

2014

Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions

Laura Elisa Celis

Increasingly detailed consumer information makes sophisticated price discrimination possible. At fine levels of aggregation, demand may not obey standard regularity conditions. We propose a new randomized sales mechanism for such environments. Bidders can ...

Informs2014

Mining Crowdsourced First Impressions in Online Social Video

Daniel Gatica-Perez, Joan Isaac Biel Tres

While multimedia and social computing research have used crowdsourcing techniques to annotate objects, actions, and scenes in social video sites like YouTube, little work has ad- dressed the crowdsourcing of personal and social traits in online social vide ...

2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

The YouTube Lens: Crowdsourced Personality Impressions and Audiovisual Analysis of Vlogs

Daniel Gatica-Perez, Joan Isaac Biel Tres

Despite an increasing interest in understanding human perception in social media through the automatic analysis of users' personality, existing attempts have explored user profiles and text blog data only. We approach the study of personality impressions i ...

Ieee-Inst Electrical Electronics Engineers Inc2013

Mining Conversational Social Video

Joan Isaac Biel Tres

The ubiquity of social media in our daily life, the intense user participation, and the explo- sion of multimedia content have generated an extraordinary interest from computer and social scientists to investigate the traces left by users to understand hum ...

EPFL2013

Mining Conversational Social Video

Joan Isaac Biel Tres

The ubiquity of social media in our daily life, the intense user participation, and the explosion of multimedia content have generated an extraordinary interest from computer and social scientists to investigate the traces left by users to understand human ...

EPFL2013

Tell Me Your Ads and I'll Tell You Who You Are

Alexandra-Mihaela Olteanu

Google AdSense, one of the most popular Online Advertise Networks, uses a mix of two techniques to deliver ads: contextual ads and behavioral ads, but it is not clear when or how much of the both they actually use. In this work, we raise several concerns r ...

2012

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

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