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Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...
The ubiquity of social media in our daily life, the intense user participation, and the explosion of multimedia content have generated an extraordinary interest from computer and social scientists to investigate the traces left by users to understand human ...
Learning about users’ utilities from preference, discrete choice or implicit feedback data is of integral importance in e-commerce, targeted advertising and web search. Due to the sparsity and diffuse nature of data, Bayesian approaches hold much promise, ...
Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...
The ubiquity of social media in our daily life, the intense user participation, and the explo- sion of multimedia content have generated an extraordinary interest from computer and social scientists to investigate the traces left by users to understand hum ...
Google AdSense, one of the most popular Online Advertise Networks, uses a mix of two techniques to deliver ads: contextual ads and behavioral ads, but it is not clear when or how much of the both they actually use. In this work, we raise several concerns r ...
Increasingly detailed consumer information makes sophisticated price discrimination possible. At fine levels of aggregation, demand may not obey standard regularity conditions. We propose a new randomized sales mechanism for such environments. Bidders can ...
Despite an increasing interest in understanding human perception in social media through the automatic analysis of users' personality, existing attempts have explored user profiles and text blog data only. We approach the study of personality impressions i ...
Tagging in online social networks is very popular these days, as it facilitates search and retrieval of diverse resources available online. However, noisy and spam annotations often make it difficult to perform an efficient search. Users may make mistakes ...
The organic growth of the web has led to web sites that exhibit a large variety of properties. We conduct a large- scale study to gain quantitative insights into the browser-side effects of the structure and behavior of thousands of the most popular web si ...